Why You Should Spring for an Online Reservation System

As a business owner, it can often seem more cost effective to default to traditional methods of booking reservations during business hours. After all, it’s more personal when you speak with a human, right? As a matter of fact, most customers have come to expect a certain level of technology to be used, from mobile apps to online reservation systems. While you might be tempted to stick with phone and email communication only, see why you should spring for an online reservation system.

Eliminate Conversion Friction with 24/7 Bookings

Online reservation systems eliminate friction in the sales and conversion cycle allowing 24/7 bookings and reservations. Your customers can make reservations while you sleep. Online reservation systems eliminate the friction that tends to muck up the conversion process. Imagine that your potential customer, Miss Messy Bun, is sitting at home one evening after work, she is right in the middle of a sweatpants Netflix binge when she stumble across your business and is excited to book a reservation, but then realizes you aren’t open. With how tech savvy our generations have become, the thought of having to wait until tomorrow when your business is open to book that reservation seems light years away. Unfortunately, Miss Messy Bun is a lost customer you didn’t even know you had. If you had an online reservation system in place, Miss Messy Bun would have already booked her reservation and been on to the next gut-wrenching episode. Not to mention that all of this happened while you were snoozing away.

Convenience For Your Customers

Can you imagine what Miss Messy Bun would have said if she got to the booking process only to find it was complicated and time consuming? She probably wouldn’t have finished the reservation between her snacks and gasps at the episode in which she was engrossed. There is nothing more frustrating than a complicated or time consuming online form. Thankfully online reservation systems simplify this process for you so you don’t have to worry about losing Miss Messy Bun’s interest due to her short attention span.

A reservation system ultimately speeds up the lead conversion life cycle and puts money in your pocket faster. Don’t lose out on customers like Miss Messy Bun by not having an online booking option or by having complicated online forms, or booking and reservation systems. More traditional customers won’t be put off by waiting until morning and just simply won’t use your online reservation system--but springing for an online reservation system is a no brainer when you consider the volume of customers in which you might be losing out.